The news does not get shorter. If anything, the amount of content competing for your attention at the start of each day increases, while the amount of time you have to process it does not. Most people respond by giving up on reading the news properly, or by spending more time than they should trying to extract the ten things that actually matter from the hundred that do not. askFinz News is a third option.
The problem is not too little news, it is too much of the wrong kind
Two things make the daily news hard to use. First, volume: more is published each day than any individual could meaningfully read. Second, incentives: the platforms that surface news are generally optimised for engagement, not usefulness. What surfaces is what provokes a reaction, not necessarily what you need to know.
A good briefing should do the opposite: surface what is relevant to you, present it in the time you have, and let you go deeper on anything that matters. That is what askFinz News is designed to deliver.
What a sourced AI news briefing looks like
- Relevant, not just recent. The briefing reflects the topics and areas you care about — not a one-size-fits-all stream of whatever is trending. Over time, it reflects your actual interests rather than the platform's.
- Summarised without discarding the source. Each item is condensed to what you need to read, but the source is always available. If something matters enough to act on, you can check it.
- Fast to process, easy to share. You can read the morning briefing in the time it takes to drink a coffee. And because each item links to its source, forwarding something to a colleague means forwarding something they can verify.
- No algorithmic pressure. There is no engagement loop driving what appears. If something is not relevant to you, it does not appear. If it is, it does.
For people who need to stay informed as part of their job
The value of a fast, accurate, sourced briefing is highest for people who need to be informed on a wide range of topics — not just the one area they follow most closely. Advisers, executives, analysts, journalists, researchers: people for whom "I didn't see that" is a professional risk, not a minor inconvenience.
For those people, the goal is not to read more. It is to be confident that the things worth reading did not slip past.
Connected to the rest of your work
News rarely lives in isolation. A story about a market shift becomes relevant to a research brief. A regulatory announcement affects a client presentation. Because News is part of the same workspace as Research and everything else, moving from a briefing item to a deeper piece of work does not mean starting from scratch in a different tool.
For the full argument for keeping tools together, see One workspace instead of app-switching.
Further reading
- News — the AI news briefing in askFinz.
- AI research that cites its sources — when a briefing item becomes a question worth investigating fully.
- One workspace instead of app-switching — why your news and your work should live in the same place.
- The Reuters Institute Digital News Report is the most thorough annual survey of how people actually consume news.
