Brand book · v1
Four marks. Two backgrounds.
Three faces. Two colours.
The askFinz visual identity is intentionally minimal. If you're using the marks in press, partner work or editorial, this page is the source of truth.
Type
03 facesGeist Sans
Body, navigation, UI
Knowledge work, augmented.
Source Serif 4
Display italic, editorial
A workshop of agents.
Geist Mono
Code, dates, kickers
askfinz.ai · 2026-05-10
Colour
02 swatchesPaper · light mode background
#FAF8F3
Ink · dark mode background
#0A0A0A
Foreground is always the opposite of background. There is no third colour. We do not use chromatic accents anywhere in the product or this marketing surface.
Don'ts
- 01Don’t recolour the marks. Black on light, white on dark. That’s it.
- 02Don’t add gradients, shadows or strokes. The marks ship flat.
- 03Don’t crop the wordmark. The kerning was paid for.
- 04Don’t use the symbol below 16px. It loses the cut.
- 05Don’t pair the symbol with another wordmark. Use the wordmark file.
Social
Hashtags#askfinz
Lowercase variant — resolves to the same search on every platform.
Pair with
#AIWorkshop#AIAgents#MultiModel#AIWorkspace#NoLockIn#CitedAI#EUData#AIForWork
Parent
A PAUL V | Holdings company.
askFinz is a subsidiary of PAUL V | Holdings — its own legal entity. Use these marks for ownership disclosures, never as a substitute for the askFinz wordmark.
