Reference corpus
How industries describe themselves, in their own words
Trade bodies and companies explaining their own market — where segment names and category definitions actually originate.
535kdocuments
0jurisdictions
What you can do with it
Use the sector's own vocabulary
Segment definitions come from the people who coined them.
Tell a trade body from a vendor
An industry position and one company's marketing are kept apart.
Find the structure of a market
How an industry divides itself is usually the first thing an outsider needs.
Read the primary material
The published document, not a summary of a summary.
Where it’s used
Research
Research reads this collection when a question is about a market rather than a company.
The index behind it
Read, filed and kept current.
This collection is one shelf of the askFinz index — material read from the source and filed as the kind of thing it is, rather than as undifferentiated web pages. The counts above are read from the running system.